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The Field Study Handbook - First Edition (Hardcover)by Jan ChipchaseThe comprehensive how-to, why-to guide to running international field research projects. The Handbook is for anyone that needs to understand users, customers, people across markets, geographies and cultures.The handbook reveals how to:- Build and lead trusted multicultural teams, anywhere in the world.- Run a field study from pitch to deliverable, initial hypothesis to becoming organisational wisdom.- Learn how to read contexts, identify patterns of behaviour, decode cultures, and generate insights that inform and inspire product, brand, strategy, policy, and communications.- Pinpoint the difference between local, regional, and globally relevant solutions.- Challenge minds, flutter hearts, and make a difference.ISBN 978-1-939727-07-7Condition: good as new22 x 27 x 5 cm29,000 yen